Northwestern University Athletics
Northwestern Wildcats Partner With Fanatics in Custom NIL Apparel Program
10/18/2022 8:50:00 AM | General
Fans will have the opportunity to sport custom apparel of their favorite Wildcats across several sport programs.
EVANSTON, Ill. – Northwestern Athletics has engaged in a partnership with Fanatics and OneTeam that will afford Wildcats student-athletes the opportunity to profit from their Name, Image, and Likeness (NIL) through an integrated relationship with licensed sports merchandise global leader, Fanatics.
Fans will have the opportunity to purchase personalized t-shirts featuring the name and number of their favorite Wildcats via Fanatics.com. The Fanatics name & number tees program will launch later this Fall.
"We are thrilled to partner with two innovative companies that are committed to developing opportunities for student-athletes to maximize their personal brands," said Northwestern Executive Senior Associate A.D. for Revenue Generation and Strategic Initiatives Tyler Jones. "This program will ensure Wildcats continue to stay on the cutting-edge of a constantly evolving NIL landscape."
Fall programs featuring volleyball, women's soccer, men's soccer and football will unveil this unique apparel program, while winter and spring sports including men's basketball, women's basketball, baseball, softball and other programs will launch later this year.
Fanatics, the global leader in licensed sports merchandise, is building the leading global digital sports platform – featuring the largest selection of officially licensed fan merchandise - to create interactive, lasting fan experiences which also helps partners establish better direct-to-consumer relationships in today's highly competitive world
OneTeam is a global sports company specializing in unleashing the collective power of world-class athletes through group licensing. OneTeam represents a range of commercial business interests on behalf of the athletes of the NFLPA, MLBPA, MLSPA, U.S. Women's National Team PA, WNBPA, NWSLPA, U.S. Rugby PA, as well as those of thousands of college athletes.
Learn More About NU Athletics NIL Resources:
Fans will have the opportunity to purchase personalized t-shirts featuring the name and number of their favorite Wildcats via Fanatics.com. The Fanatics name & number tees program will launch later this Fall.
"We are thrilled to partner with two innovative companies that are committed to developing opportunities for student-athletes to maximize their personal brands," said Northwestern Executive Senior Associate A.D. for Revenue Generation and Strategic Initiatives Tyler Jones. "This program will ensure Wildcats continue to stay on the cutting-edge of a constantly evolving NIL landscape."
Fall programs featuring volleyball, women's soccer, men's soccer and football will unveil this unique apparel program, while winter and spring sports including men's basketball, women's basketball, baseball, softball and other programs will launch later this year.
Fanatics, the global leader in licensed sports merchandise, is building the leading global digital sports platform – featuring the largest selection of officially licensed fan merchandise - to create interactive, lasting fan experiences which also helps partners establish better direct-to-consumer relationships in today's highly competitive world
OneTeam is a global sports company specializing in unleashing the collective power of world-class athletes through group licensing. OneTeam represents a range of commercial business interests on behalf of the athletes of the NFLPA, MLBPA, MLSPA, U.S. Women's National Team PA, WNBPA, NWSLPA, U.S. Rugby PA, as well as those of thousands of college athletes.
Learn More About NU Athletics NIL Resources:
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