Northwestern University Athletics
2020 College Colors Day Set for Sept. 4
8/21/2020 9:00:00 AM | General
16th Annual College Colors Day Celebration Goes Virtual
EVANSTON, Ill. – College football may be paused, but Northwestern fans everywhere are encouraged to unite in their fandom by wearing their best Northwestern gear on Friday, Sept. 4, for College Colors Day and sharing their spirit with other fans via social media.
The 16th annual College Colors Day, which was created by Northwestern's exclusive licensing partner, CLC, is a national holiday that provides Wildcats fans across the country the opportunity to showcase their unmatched passion and spirit by showing off their pride on social media using the hashtag #CollegeColorsDay.
This year's College Colors Day theme, "United We Fan," emphasizes the power of togetherness that shared fandom for Northwestern delivers even though fans will be physically apart. While there may not be college football to rally fans across the country, the unity and pride of Northwestern fans is stronger than ever.
Fans are encouraged to use #CollegeColorsDay to share their spirit on social media and visit CollegeColorsDay.com for various sharable graphics and ways they can engage with the campaign. The site also offers an opportunity for fans to have a chance to win officially licensed Northwestern collegiate merchandise.
"While college fans across the country long for the return of football, they can still celebrate their teams and unite in support of their favorite school. We look forward to seeing the countless virtual celebrations of fans who post pictures of themselves wearing their team's colors on College Colors Day," said Nicole Armentrout, Vice President, Marketing at CLC.
Nothing unites fans like the pride and passion they have for Northwestern, and College Colors Day puts that passion on full display on September 4. Northwestern fans are encouraged to wear their college colors this year to celebrate the community of fans and alumni that make Northwestern so special because, "United We Fan."
About CLC
CLC is the nation's leading collegiate trademark licensing company with a mission to elevate college brands through insight and innovation. The company is uniquely positioned to deliver consumer connections and brand visibility for institutions through data-based, customized solutions that include impactful licensed merchandise strategies and innovative marketing platforms to navigate the ever-evolving consumer and retail marketplace. Headquartered in Atlanta, Georgia, CLC is guided by values to serve others, build trust, lead well, innovate often, and be passionate. Founded in 1981, CLC is a part of Learfield IMG College, the leading media and technology services company in intercollegiate athletics.
