Northwestern University Athletics
Northwestern Offers Fans Free Desktop Alert Application
8/27/2009 12:00:00 AM | General
Aug. 27, 2009
EVANSTON, Ill. -- Northwestern University today announced they have added a free downloadable desktop alert application, The B-Line, to their official athletic web site (NUsports.com), providing fans and alumni of the Wildcats instant access to information related to Northwestern University Athletics.
The B-Line gives fans a full view of Northwestern University Athletics, alerting them to the latest breaking news, stories, as well as highlights, all while allowing one-click access to NUsports.com. Free software for the B-Line is available for both PCs and Macs and can be downloaded through the official Northwestern University Athletics site, NUsports.com.
NUsports.com is produced and hosted by CBS College Sports Network, a leader in the official collegiate athletic website business with over 200 colleges and universities currently under contract. The B-Line was provided to the Northwestern University and NUsports.com through a partnership agreement between CBS College Sports Network and New Tier, Inc, a pioneer and industry leader in digital marketing solutions. CBS College Sports Network and New Tier are facilitating the launch of similar versions of the B-Line at 75 colleges and universities by the fall of 2009.
"CBS College Sports Network is thrilled to bring the B-Line to the users of nusports.com and to fans and alumni of Northwestern University around the world," said Robert Schupler, senior vice president, university sales & marketing for CBS College Sports Network. "The B-Line is a lot like having your own personal sporting news ticker docked at the bottom of your screen, providing the latest news, scores and information directly to the desktop."
